Join Alex's FREE Amazon Training

Hey there! 👋 Welcome to The AMZ Business Academy

Amazon Training for Aspiring Entrepreneurs & Business Owners

Fancy selling products on Amazon & building a Business you can operate from anywhere in the world? 🌍 Using the FBA (Fulfilment by Amazon) service, Amazon stores and sends your products to the customers for you which means that, if set up correctly, you can operate your entire Business from your laptop! 💻

The AMZ Business Academy is a UK Amazon Training Centre designed to help anyone (from all over the world) painlessly & practically sell products on Amazon!  Learn at your own pace with Training & Support from Alex Shelton, The Amazon Trainer 👨‍💼

We help Individuals build a Business from scratch and Existing Businesses grow their sales! 📈

Select an option below and Start Your Amazon Journey Today... 👇🏻

I'm Starting from Scratch I already have products to sell

How does an Amazon Business work?

Learn How To Sell on Amazon with Alex Shelton

Source Your Products

Amazon handles all of the the logistics for you....

...& you Manage your Business from your Laptop!

Meet Alex Shelton...

Entrepreneur, Author, UK Amazon Consultant and Amazon Coach 👨‍💼


Book Your Place on Alex's Free Amazon Training...


Book Your FREE Place on Alex's Amazon Training 💻

"Come along, see what it's all about, bring a pen and take some notes! The training is online so you can learn from the comfort of your home, it's completely free and at the end of the training you'll have the option to join us at one of our exclusive 'live' events, if you feel an Amazon Business is for you!"

"I started selling on Amazon several years ago, what I found was that there was SO much to the process, SO many hurdles to jump through & SO much that can go wrong if you don't know what you're doing! The skills I've gained can make a serious difference to any business.  For me, nothing beats teaching the skills i've learnt to my students in a painless & practical way and supporting them as they build a Business they can be really proud of!"

Alex's Journey into Online Selling...

I started selling Garden Products before 'Partnering up' with different Brands selling all sorts of products!

So, here's how I started an Amazon FBA Business with just £1k... 😲

"I'm Alex,  Founder of The AMZ Business Academy. How did I get into all of this Amazon stuff?  Well, it all started out from my garage before discovering Amazon FBA! 🔍

My background is in Marketing and around ten years ago, a client came to me looking for help marketing the launch of their new product. It happened to be a brilliant product in an excellent niche. 

After a few meetings with the client, we decided that I would sell the product in my own right, and my exciting Amazon adventure began. My thoughts at this stage were “OK, I know a lot about selling through websites, I can do that. I have excellent skills when it comes to social media advertising, but what about Amazon?”  

I wasn’t unhappy with my life before getting involved with selling on Amazon, but I knew that there was more. More I could be doing, more than I had to offer, and more that I could be earning. I had already taken the step of working for myself and everything that comes with that, but selling on Amazon helped me get to the next step and beyond. 

In fact, I discovered that earning £100k in product sales in just a few months is more than achievable. 👀

My first order for my products was around £1,000 but the investment was really time. Time to learn the platform, time to understand how everything works, how to navigate the ENDLESS hurdles, the complexities that nobody talks about etc. I wish I had someone back then who could have made made the whole process less painful, someone I could have gone to for advice & could have saved me a lot of time!

I found out pretty early on that to be successful on Amazon, you should ideally have your own brand and products that are unique to you, we call this Private Label!

How much time do you spend per day/week on running your Amazon business?

Initially, I just ran my business during evenings and weekends. I was shipping products out myself from my garage which was very time-consuming. Then I discovered Amazon FBA, which was almost life-changing. My future orders were then shipped directly to Amazon’s Fulfilment Centres in the UK where Amazon took control of distribution and customer service 🤗

After learning the hard way, I have since "Partnered up" with many Manufacturers, Distributors & Retailers across Europe to sell their products on Amazon from Global Electronics Brands to Coffee Distributors to Record Producers!

This has then also led me to work with Private Individuals wanting to create their Very Own Amazon Business from scratch... find products, brand products, send products to Amazon and generate extra income from anywhere in the world! 🌎 It's possible to generate a high level of sales with just the one product!

I have developed 7 Proven Stages to help you achieve a serious income

After coaching hundreds of different businesses and working with thousands of different products, I founded the AMZ Business Academy to coach anyone (even those with no experience with Business or Online Selling) to create their very own Amazon Business through my 7 Stage Amazon Coaching programme." 📈

Some of my students are actually achieving up to £350k a month in sales. 



👉🏻 Check out some of our Student Testimonials here!

Frequently Asked Questions...


Absolutely, all of Alex's Amazon Training is Online, you can learn at your own pace and contact Alex as and when you need.


Absolutely, Alex has Coached many individuals with no experience whatsoever!

An Amazon Business is flexible and allows you to invest as little or as much as you like, the great thing is if set up correctly, you can monitor everything from your laptop! Selling on Amazon can be extremely rewarding if you have good products on the platform and you understand everything Amazon has to offer!

Amazon FBA is simply where Amazon holds your products until you sell them. Once sold Amazon then picks and packs them and ships them off to your customers. 


When listing products on Amazon, it’s important that your listing is optimised in the correct way. We help with all of this through our Training Programmes. If you are struggling with any areas of the Amazon Seller Central Platform and need assistance simply click the ‘Apply now’ and Alex will be in touch as soon as possible!

Alex started selling on Amazon several years ago, built up his own Amazon Business as well as 'Partnering up' with hundreds of different Brands selling hundreds of different products!  He now loves nothing more than teaching others how to create their own Amazon Business from scratch!

"I started selling on Amazon several years ago but there was SO much to the process & SO much that can go wrong if you don't know what you're doing! The skills I've gained can make a serious difference to any business.  For me, nothing beats teaching these skills to my students in a painless & practical way and supporting them as they build a Business they can be really proud of!"

Whether you have products ready to sell or not, Just click on to 'Apply Now' and Alex will be in touch as soon as possible!

Alex has coached Business Owners across the UK as well as coaching Global Brand's Internal Teams to increase their Amazon sales including JVC, Kenwood & the Craft Gin Club!

He also hosts Training Programmes in association with Leading Organisations to train their members including:

UK Government Start-up Organisations

Start-up Support Organisations including Business Sheffield (Sheffield City Council).

The Chamber of Commerce

Chambers including Sheffield, Barnsley & Rotherham Chamber.

Apprenticeship Organisations

Apprenticeship organisations including the Back2Work Group.

AMZ Scout

Industry Leaders in Amazon Product Research Tools.

Apply To Join The AMZ Business Academy

Alex will be in touch with you as soon as possible.

Meet Paul & Caroline, existing Amazon Sellers but with Alex's help were able to increase profitability within 4 months...

"So far I have generated over £100k in sales in just a few short months, with lots more potential for further growth!"

Mayur Patel
UK, European & recent USA Amazon Seller!

Some of Our Partners & Associates

Shelton Associates

UK-based Marketing and Amazon Consultancy.

Link My Books

Cloud based software to help with your Amazon Accounting.

AMZ Scout

Industry Leaders in Amazon Product Research Tools.

Jungle Scout

Your all-in-one platform for selling on Amazon.


ChatGPT & Artificial Intelligence Amazon Chrome Extension! 

Meet Mayur, from a standing start on Amazon, Mayur achieved £100k on Amazon in just 3 Months!

Alex Coaches Individuals, existing Business Owners & Global Brands to achieve sales of up to £350k a month & more in some cases!!


AMZ Business Academy Reviews

Meet Rachael, she wanted to grow her Business Internationally & felt Amazon was the perfect route to market...

Any questions? Chat with AMZ Amy her by clicking on to the live chat bubble in the bottom right hand corner of this screen...

...& keep an eye out for her on our Blog - she shares useful Amazon Selling Tips!



Find us on Socials 📲

Oh, and don't forget to check out our Blog for Aspiring Amazon Sellers & Entrepreneurs!

'You, Me & AMZ' 📲


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